Secret Shopping Demand

Navigation: Main page » Shopping

 Print this page Submit articleComment article

Author: Self Storage

Article source: http://www.articledeshboard.com/. Used with author's permission.

If a job searcher searches for work using one of those online job search engines and types in their zip code, they will get a page length list of secret shopping jobs. This indicates that the demands for secret shopping are huge. All industries including self storage want to know how their customers are being treated. As a result companies are paying very well to have their establishment shopped by a secret shopper. Companies can measure sales revenue by dollar and cents, but they cannot measure customer satisfaction without secret shopping. Yeah, a customer can always fill out one of those comment cards if the self storage company offers them, but let's face it, the only customers who fill out those cards are angry customer. Secret shopping measures all phases of the customers experience from a professional self storage secret shopper.

What is a secret shopper and why are they secret shopping? In the self storage industry a secret shopper poses as an ordinary potential self storage renter. He or she calls a self storage property and inquires about renting a self storage unit. The secret shopper may as challenging questions or just simple questions. Meanwhile, the secret shopper is evaluating the experience from the customer's point of view. Depending on the secret shopping company, some secret shoppers will reveal their true identity as a secret shopper at the conclusion of the sale. But the secret shopping experience does not end here. The secret shopper will then transform the sales call into a coaching session with the self storage manager. Together the secret shopper and the self storage manager will critique the sale. The secret shopper will then suggest several sales techniques that will improve the self storage manager's sales presentation. Now the self storage manager can use this information immediately on his or hers next sales call.

How does this benefit the self storage business? Self storage managers want to know if policies are being followed, if customers are being satisfied, and that their self storage business if being run like it should. So, they hire a impartial third party secret shopping company to come in and act like a normal customer to see if everything is being run like it should.

Before a self storage property manager commits to a secret shopping company compare the benefits offered from each. In the above example about secret shopping a self storage business, the secret shopper offered instant real time feedback to the self storage manager. Self storage managers don't have to wait until the end of the month to solve a potential flaw in their sales approach. It's instant fixing, like bringing a car to a 15 minute oil change garage. The self storage manager is rejuvenated instantly. The self storage manager is coached by the secret shopper who conducted the secret shopping. The self storage manager receives direct feedback from the direct source of the evaluation.

Like the self storage industry, secret shopping is becoming big business. As the self storage competition becomes fiercer every year, self storage property managers need find an edge to stay ahead of the self storage game. Secret shopping or mystery shopping is that edge. Self storage managers who use secret shopping as a sales polishing tool are ahead of the game.

Secret Shopping Demand