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A World Of Smiles From Lladro Porcelain

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Author: Stephen Church

If there is a time when the language of emotions is at its height, that time must surely be childhood. Words, expressions, caresses .... learning to live entails a new and infinite array of gestures and attitudes. With their new collection, "A World To Discover", Lladro are celebrating the magical process whereby a child displays the first signs of the human being that lies within. Lladro Porcelain recognise that this is a journey filled with hope, where each experience is another step towards making a place for oneself in life.

Similarly the new creations of Lladro's The Pulse of Africa collection are inspired by the formal purity and expressiveness of traditional African art. Part of the proceeds of these sculptures are being donated to Operation Smile, a foundation that raises funds for the repair of facial deformities of underprivileged children in underdeveloped countries. Lladro are keen to extend their cooperation with this foundation from the United States around the world. It is a wonderful initiative which goes a long way to putting a smile back on the faces of thousands of children.

There are smiles all round too for the members of the exclusive Lladro Privilege Gold Society, which embarks on a new phase, with new sculptures and with many new benefits. For example, there is the introduction of the first Lladro Privelige Gold Annual sculpture, Playtime With Petals, the first piece in a brand new collection. Lladro invites collectors to join them in this new adventure, steeped in feelings and emotions. Emotions that we have attempted to reflect in their new advertising campaign. Because, as long as there are fairy tales, innocence, romance and freedom, there will always be Lladro.


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